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“…they’re just websites that took all the right vitamins.”
– Alex Russell
Progressive Web App Conversion
Often times one of the biggest obstacles in the way of businesses getting mobile apps developed is the price tag attached to them. One alternative solution that has become increasingly popular is the development of progressive web applications. PWAs are websites that, when used on mobile devices, offer the same popular features of native mobile apps including home screen access, push notifications, and offline functionality. Two huge pros that immediately distinguish a progressive web application from a native mobile app are:
- Cost-effective – labor costs are drastically reduced because all you need is a website in order to convert into a PWA.
- Cross Platform – unlike any other apps currently available, progressive web apps are not restricted to any specific platform. Meaning you don’t need to worry about developing iOS & Android versions.
Progressive Web Applications
Functions Offline
Mobile-specific navigation
Push notifications
Home Screen Access
Bypass the Marketplace
No Downloading Required
Linkable & Shareable
Indexed by Google
Low Data Requirements
Requires No Updates
Need an estimate?
Mobile Apps
Functions Offline
Mobile-specific navigation
Push notifications
Home Screen Access
Bypass the Marketplace
No Downloading Required
Linkable & Shareable
Indexed by Google
Low Data Requirements
Requires No Updates
Need an estimate?
Most important SEO factor?
Search engine algorithms take into account multiple factors when deciding where to place organic listings on a SERP. None more important, however, than the content itself. Ensuring that you are actively updating your platform with interesting and unique content is the absolute best way to gain organic traction. Content is king
Beware of SEO Imposters
It should be noted that search engine optimization is an investment and that results are not immediate. There are many ponzi schemes out there that market themselves as SEO specialists, or perhaps even your AdWords Manager (yes, this actually happened to one of our clients). Chances are if your number is listed on your platform you’ve been called by them before. They will promise you immediate first page rankings, and this simply isn’t the case. Don’t fall for the BS – go with MWS and get your search engine optimization done right.
Behavioral differences: Paid ads vs. organic listings
While high-ranking organic listings tend to get more clicks compared to a paid ad listing, the paid ad listings tend to have higher conversion rates as the users clicking on these listings are more ready to finalize a sale.