Saskatoon SEO and PPC Solutions
A beautiful website that is not optimized and marketed correctly is nothing more than a poor investment. Our various digital marketing efforts, including Saskatoon SEO and PPC solutions, will help your business get noticed when people search for related products and services on all of the major search engines. It is important to recognize that due to the continually increasing use of mobile devices, having your business show up on the first page of a search engine result page is prime digital real estate, and we have the tools and know how on how to get you there. Read more to see how we can help you with both your organic listings through search engine optimization (SEO), as well as paid advertisement listings through pay-per-click (PPC) campaigns. Not sure why Saskatoon SEO and PPC solutions are important for your business? Shoot us a message and we will be more than happy to discuss the topic in further detail with you!
MWS is knowledgeable and experienced in planning, creating, and maintaining digital ad campaigns for businesses on a variety of different digital advertising platforms. These include:
- Google AdWords
- Facebook Ad Manager (includes Instagram feeds)
- LinkedIn Ad Manager
Paid ad campaigns allow a lot of versatility in regards to selecting your target audience, payment strategy, and campaign duration. Our staff can help make sure you choose an a paid advertising strategy that fits your business and works within your budget.
Search Engine Optimization
Search engine optimization is the process of strategically embedding keywords and keyword phrases into various HTML elements on web pages so that when these keywords are searched on any of the major search engines your website shows up on the SERP (search engine result page). Being on the first page of a SERP in today’s age is prime digital real estate with the first 5 organic listings on a SERP accounting for 70% of the clicks. (Cited source can be found here.)
The key to organic traction
Search engine algorithms take into account multiple factors when deciding where to place organic listings on a SERP. None more important, however, than the content itself. Ensuring that you are actively updating your platform with interesting and unique content is the absolute best way to gain organic traction. Content is king
Beware of SEO Imposters
It should be noted that search engine optimization is an investment and that results are not immediate. There are many ponzi schemes out there that market themselves as SEO specialists, or perhaps even your AdWords Manager (yes, this actually happened to one of our clients). Chances are if your number is listed on your platform you’ve been called by them before. They will promise you immediate first page rankings, and this simply isn’t the case. Don’t fall for the BS – go with MWS and get your search engine optimization done right.
Behavioral differences: Paid ads vs. organic listings
While high-ranking organic listings tend to get more clicks compared to a paid ad listing, the paid ad listings tend to have higher conversion rates as the users clicking on these listings are more ready to finalize a sale.